Tuesday, April 2, 2013
UGA unveils new uniform styles, logo
By David Ching
ATHENS, Ga. -- In announcing changes to Georgia’s uniforms on Tuesday, Bulldogs athletic director Greg McGarity wanted to make one thing perfectly clear.
“Those that might have a fear that we’re changing the uniform, fear not,” McGarity said. “That is not happening.”
Georgia announced a subtle rebranding of its logos and uniform styles Tuesday.
He meant that Georgia’s trademark “Power G” will still be the centerpiece logo for all Bulldogs teams -- “that mark will never be altered as long as I’m here,” McGarity said -- and that the school’s traditional red, black and silver color schemes will remain the same. But there will be some subtle changes in the uniforms, field markings and facility signage, plus a new secondary bulldog head logo to complement the traditional “G.”
UGA partnered Nike over the last 15 months to develop the uniform scheme and a new consistent font, “Bulldog Bold,” to display on all athletic uniforms -- as opposed to years past, where various Bulldogs teams featured many different font and numbering styles on their game-day apparel.
“Probably every team had a different font, number font, letter font and it really didn’t bring some clarity to our program as far as one font being consistent with the University of Georgia,” McGarity said. “What this did, it helped us simplify and clearly define our brand and again, provide a consistent look across our athletics program.”
Georgia’s football, basketball and track and field teams will wear the updated uniforms in the 2013-14 competition seasons. All other teams will phase in new uniforms over the next two years, following their normal purchasing cycles.
Georgia and Nike revealed prototypes for football, basketball and track uniforms that displayed the new font and numbering style that differs only slightly from what Bulldogs fans are accustomed. On the football jersey, for example, the numbers are slightly larger.
“The numbers themselves are actually different,” Nike senior designer Clint Shaner said at the uniform unveiling. “We moved away from the traditional block lettering and numbering style and moved to something like you see here.”
The new numbering and lettering styles will be on display at Saturday’s G-Day game on uniforms, end zone markings and stadium signage. The new Bulldog head logo will also be painted on the field only for Saturday’s game, McGarity said.
Georgia is one of four schools Nike is partnering with this year to update their uniform and logo schemes. Shaner did not reveal the other three, as they have yet to unveil their revisions, but said that developing consistency across the Bulldogs’ brand was what made UGA an appealing candidate this year.
“We take a handful of schools through this process each year and I think we identified Georgia as an opportunity to really drive value through … telling a brand-consistent story,” Shaner said.
The new uniform style will still allow for some variety between sports. McGarity said the men’s and women’s basketball, baseball and softball teams will continue to use alternate uniform colors like black and silver. And the women’s basketball team will continue to use its “Script G” logo on practice uniforms and warmups, although it will use the new fonts and numbering on its game uniform.