Ching: Recruiting a major yet vital expense

August, 9, 2013
8/09/13
11:05
AM ET
Take a glimpse at the average college football program's annual budget and one of the biggest line items will almost assuredly be recruiting.

At the University of Georgia -- which, according to an ESPN.com story last year, ranks among the sport's biggest recruiting spenders -- that line item accounted for $600,000 of the football program's $14,069,837 budget in the 2011-12 academic year.

But where does that money go? The only more costly budget items -- coach compensation, stadium expenses for home games, team travel and opponent guarantees -- are straightforward expenses. Recruiting, however, is a more nebulous spending category, and yet few elements in the sport are any more important in building and maintaining a competitive program.

Read the rest of David Ching's story here.

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